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Whether it is a start-up or Global 500 company, supporting automation in healthcare or empowering employees in retail, I blend creative problem solving and strategic thinking to ensure sustainable design solutions.​​

This unique approach comes from my solid foundation in consultancy as a Lead UX/UI Designer and UX Researcher. Working in such an agile environment, I had to: ​​

  •  Pivot thoughtfully. 

  •  Develop efficient methods without sacrificing value.

  •  Quickly grasp complex technologies and processes.

  •  Design strategically for immediate needs as well as future initiatives. 

  •  Manage diverse personalities successfully, guide development teams, and collaborate with external services like AWS and Salesforce.

TOOLS

Figma

Sketch

Adobe Suite

Axure

Miro

UserTesting

Marvel

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CERTIFICATIONS

Design Thinking

Enterprise Design Thinking

Team Essentials for AI 

Applied AI

Building AI-Powered Chatbots

INDUSTRY EXPERIENCE

Finance

Retail

Service

Logistics

Insurance

Healthcare

Case Studies

Disclaimer: Some artifacts, content, and wireframes have been modified or omitted to comply with client confidentiality agreements (NDAs). Further details about these and other projects can be shared in a confidential interview setting.

Picking Up Where Automation Failed

Leveraged an inefficient chatbot into a streamlined, cross-functional experience for a major investment firm.

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Demystifying CAR T Cell Therapy

Collaborated with a content agency to build an educational site for a multinational pharmaceutical company.

Enabling Customer Service Excellence

Facilitated and distilled a client workshop into actionable customer service improvements for one of the world’s largest logistics companies.

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Lina is not only talented but also deeply committed to her craft. Her ability to balance creativity with practicality, coupled with her strong work ethic, makes her a standout professional in the field of design. 

Nicole Nicholson, 
Strategic Program Manager and Design Leader at Brillio 

She pays attention to the finest details and solves problems in a very methodical way. Lina has very strong communication and collaboration skills, which are very key for both external and internal deliverables. Lina also mentors and works very effectively with key SMEs and Developers to deliver top quality results.

Archana Patel,

Head of Delivery at Cedrus

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