Whether it is a start-up or Global 500 company, supporting automation in healthcare or empowering employees in retail, I blend creative problem solving and strategic thinking to ensure sustainable design solutions.
This unique approach comes from my solid foundation in consultancy as a Lead UX/UI Designer and UX Researcher. Working in such an agile environment, I had to:
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Pivot thoughtfully.
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Develop efficient methods without sacrificing value.
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Quickly grasp complex technologies and processes.
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Design strategically for immediate needs as well as future initiatives.
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Manage diverse personalities successfully, guide development teams, and collaborate with external services like AWS and Salesforce.
TOOLS
Figma
Sketch
Adobe Suite
Axure
Miro
UserTesting
Marvel

CERTIFICATIONS
Design Thinking
Enterprise Design Thinking
Team Essentials for AI
Applied AI
Building AI-Powered Chatbots
INDUSTRY EXPERIENCE
Finance
Retail
Service
Logistics
Insurance
Healthcare
Case Studies
Disclaimer: Some artifacts, content, and wireframes have been modified or omitted to comply with client confidentiality agreements (NDAs). Further details about these and other projects can be shared in a confidential interview setting.
Lina is not only talented but also deeply committed to her craft. Her ability to balance creativity with practicality, coupled with her strong work ethic, makes her a standout professional in the field of design.
Nicole Nicholson,
Strategic Program Manager and Design Leader at Brillio
She pays attention to the finest details and solves problems in a very methodical way. Lina has very strong communication and collaboration skills, which are very key for both external and internal deliverables. Lina also mentors and works very effectively with key SMEs and Developers to deliver top quality results.